There are four main factors that influence the cost of chicken: the breed, raising methods, processing techniques, and certifications. These factors significantly impact the final product, and it’s worthwhile to examine each one in detail. The breed of chicken plays a critical role in its size, growth rate, and ultimately, its price. Modern broiler chickens, bred for rapid growth and efficient feed conversion, differ dramatically from heritage breeds, which typically mature more slowly.
How a chicken is raised contributes significantly to its cost. Free-range chickens have outdoor access, but “pasture-raised” designates a higher standard of outdoor living with more space per bird. These differences in raising practices directly affect the final price.
Processing methods also play a role in the cost of chicken. Air-chilled chicken, often touted as superior, differs from water-chilled chicken, which can absorb water during processing. This distinction impacts not only the weight but also potentially the flavor and texture of the meat. Finally, various certifications, such as USDA Organic, Certified Humane, Global Animal Partnership, and Non-GMO Project, add value and cost to chicken. These certifications reflect different standards for animal welfare, feed, and environmental impact. Understanding these labels can help consumers make informed decisions aligned with their values.
Does the type of chicken impact flavor? The breed, raising practices, and processing techniques can all potentially affect the taste, aroma, and texture. Many believe that smaller, organically raised chickens offer superior flavor and texture.
To investigate these claims, a simple experiment was conducted. Two chicken breasts, one from a conventional broiler and one from a smaller, organic heirloom breed, were cooked sous vide to the same internal temperature. A blind taste test revealed a noticeable difference in texture.

The conventional chicken breast had larger, more noticeable muscle fibers, creating a looser, more fibrous texture. The smaller breast, on the other hand, had a firmer, more tender texture. However, in terms of taste and aroma, both breasts were relatively bland. This blandness is characteristic of chicken breast, which is naturally low in fat, the source of many flavor compounds.

So, does expensive chicken make for better fried chicken? Surprisingly, the answer is more nuanced than expected. Both chicken breasts were brined, dredged, and fried under identical conditions. The results showed that the cheaper chicken breast shrunk significantly more during frying, likely due to the higher water content from water chilling. This shrinkage resulted in a noticeable gap between the breading and the meat.

The more expensive chicken breast, on the other hand, maintained its shape and the breading adhered well. This difference significantly impacted the overall eating experience. While the flavor of both fried chicken portions was similar, thanks to the seasonings in the dredge, the texture and appearance were noticeably different.

In conclusion, when it comes to chicken breast, you’re likely paying for texture more than flavor. The smaller, denser fibers of more expensive chicken contribute to a firmer, more tender bite. Additionally, the lower water content can lead to better results when frying or grilling. However, if flavor is your primary concern, the difference may be negligible, especially when seasonings are added. Ultimately, the best chicken for you depends on your priorities and budget.